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Artificial Intelligence, horses, rewards and racing -
next round of speakers announced for Edinburgh Interactive 10th anniversary!

Public event registration opens for Saturday 11th August

27th June 2012 - London, United Kingdom – Edinburgh Interactive announces its next round of speakers for this year’s 10th anniversary event and registration opens for the public events on Saturday 11th August.

Brian Wong, Founder of Kiip, which has raised over $4.4 million in funding to date and is redefining the advertising industry through a “moments”-based model, versus the traditional attention-based screen estate model, will discuss a fundamental shift in the way brands can create a truly emotional connection with consumers, and explain how brands can start feeling and building the classic emotional engagements that was once the underpinnings of the world’s most successful advertising motifs but have been displaced by cold, technology-driven “solutions.”

Stephane Bura, Lead Designer at Namaste who has 25 years of role-playing game writing under his belt, will deliver a session in the Advances in AI and new opportunities for non-linear creative story telling and acting and new gaming experiences. Stephane, a proven veteren of the AI world of games, will also present his newest venture: Storybricks.

Struan Robertson, Product Director at NaturalMotion, who has held a variety of senior roles in production and design, will discuss the evolution of their thinking behind their newest freemium offering, CSR Racing, following the success of their first free-to-play game, My Horse.

Registration for the public events taking place on Saturday 11th August is now open with full details of the programme now available; http://edinburghinteractive.co.uk/public-program.  BAFTA, Interactive opportunities, Ian Livingstone, Playniac’s Rob Davis, Edge Magazine and Strandlooper Animation are all involved in creating what is set to be a fantastic offering to the public, with sessions on coding, story and character design, games journalism and much more.  To register for the Saturday sessions, please register on Event Brite http://edinburghinteractivepublic.eventbrite.co.uk/

Don’t miss the Edinburgh Interactive 10th anniversary!  Get your tickets for £229 (+ VAT) booked via the website, click on book tickets.  Reduced rates available for Scottish Developers; please see website for details.

You can also now reserve your discounted accommodation at the Radisson Blu Hotel.  Please call the Radisson Hotel after you have registered and received the discount code on +44 (0) 131 557 9797 to receive the special rate of £235 (single occupancy), £250 (double occupancy), inclusive of VAT and full Scottish Breakfast.  Rates are guaranteed until 29th June, subject to availability.

Edinburgh Interactive also has a variety of rooms at different rates held at other city centre hotels nearby.  These details will be sent in your registration confirmation.                                             

Contacts:
For all enquiries, please contact Alexa Turness, Edinburgh Interactive Event Director on +44 (0) 207 534 0580 or by email, alexa@edinburghinteractive.co.uk

About Edinburgh Interactive
In the energy charged setting of the Edinburgh Festival and Fringe, EIF will continue with its 10th year with a successful eclectic mix of presentations and debates relating to emerging trends and future gazing at the world of interactive media and entertainment.

Edinburgh Interactive exists to explore and celebrate the social, creative and cultural building blocks of the interactive entertainment and media sectors.  Edinburgh Interactive does this with both a conference and a series of public events focusing on the skills and creativity of those working in the industry and the strong tradition of Scottish innovation. The event has consistently kept its agenda ahead of the game! www.edinburghinteractive.co.uk

Edinburgh Interactive Partners:
Our partners include Nintendo, UKIE, MCV, Develop, Mobile Entertainment, Licensing.biz, Edinburgh City Council, Harbottle & Lewis, Edge, Scottish Daily Record and Scottishgames.net

Do you or your company fancy being added to the list; Edinburgh Interactive offers a variety of partnership opportunities, tailored to your requirements.

If you would like to get involved with the event further, or just have a question, please don’t hesitate to get in touch:

Alexa Turness
Event Director - Edinburgh Interactive
Mobile:  +44 (0) 7990 522 004
Office:  +44 (0) 207 534 0580

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